BrandingAll work

Boréal Brewing Co

A full brand system: logo and lockups, symbolism, palette, values, mission and vision, presented as boards.

Category
Branding
Pieces
8
Cover of the brand guidelines.

The programme is built on one form and two colours, carried across every board: identity, brand biography, values, mission and vision, products and services.

The system

One form and two colours carry the whole programme: logo, symbolism, values, mission and vision all derive from the same base.

Identity board: the two logo lockups and the palette.
Identity board: the two logo lockups and the palette.
Symbolism: the bean silhouette read as a compass.
Symbolism: the bean silhouette read as a compass.
Brand biography, with the fleur-de-lys as an opening mark.
Brand biography, with the fleur-de-lys as an opening mark.
The five values, each with its pictogram.
The five values, each with its pictogram.

The detail

The boards are built to be read in sequence, each picking up the cut of the one before.

Mission and vision on a single board.
Mission and vision on a single board.
Vision statement and the eye pictogram.
Vision statement and the eye pictogram.
Products and services, presented as a list.
Products and services, presented as a list.